I’ve been known to unload a few things on eBay, and I’ve always loved doing it because of the strategy. You can easily sell stuff, but to sell it well (by making the most money for the lowest auction costs) … is a whole ‘nother story. I’d always thought it would be cool to give a creative thinking class an assignment to sell some stuff on eBay. Anything they like. The trick, and most interesting aspect of the assignment, would be figuring out how to build their auction so that its most effective (high selling price, good viewership, and of course, the most profit possible).
Apparently, a professor already did something similar. I read this nice businessweek article about the entrepreneurial spirit and the influence of eBay.