nike co.jp

“viral” videos = dead.  Except for Nike short films or commercials from Japan … which I think are more creative/captivating than anything viral in the US anyways. I’m biased, I love 97% of the work Nike’s agency(s) do.

I’m not really sure how to describe this … but it features three characters who live normal lives, until they’re each enhanced by a different superpower. That superpower being one of the product features of the Nike Free 7. The animation is wild.

Thanks to DK for enlightening me, and you can watch it here — via neu black

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Filed under art, cartoons, culture, design

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