“viral” videos = dead. Except for Nike short films or commercials from Japan … which I think are more creative/captivating than anything viral in the US anyways. I’m biased, I love 97% of the work Nike’s agency(s) do.
I’m not really sure how to describe this … but it features three characters who live normal lives, until they’re each enhanced by a different superpower. That superpower being one of the product features of the Nike Free 7. The animation is wild.