or another proper title would have been the unfortunate retirement of street/skate/lifestyle heavyweight supreme.
here’s 3 key reasons why, in descending order:
3. they’re exporting their line to other shops — now you can get supreme at huf, commonwealth or your other favorite “street” boutique around the country.
2. the stock is higher than ever (in both senses) — i was in the la store this weekend and could have bought any piece in the entire fall collection, excluding that tera patrick t-shirt.
1. here’s the the kicker — and i’d like to use an image:
a web store.
it all boils down to tons of accessibility. and while part of supreme’s appeal was the philosophy/lifestyle/artistic collaboration behind their products, another important piece of its desirability was the fact that it was hard to come by. there was that in-the-know’ness that came with only being able to purchase at the physical supreme locations.
money is finally > than authenticity and credibility.
not hatin’. just sayin’.
(i heard it first @ guillotine)