Category Archives: fashion

gilbert arenas’ sneaker war


from his blog:

“I’m a trend setter, people. I don’t want other shoe companies to try to jack my style now. My swag is too phenomenal. If any other basketball player out there wants to compete with my shoes, go ahead, we can have a 50 and Kanye right here. We can start it up, baby. I’ll be the bad guy. We can have a sneaker war.”

adidas continues to oversaturate the “limited edition” sneaker marketplace (think: 35th superstar anniversary, and adicolor series) with 20 different colorways of the GilIIZero’s releasing throughout the season.

the sneaker looks right though (pictured above is the wizard’s away jersey colorway). for more information and detailed releases, his blog.

marketing aside — gilbert is officially that deal.


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Filed under basketball, celebrity, fashion, nba, sneakers

supreme x murakami


im not sure how many people kanye considers a “modern day warhol” but i’m pretty sure he’s mentioned both david lachapelle and takashi murakami before.

murakami got serious momentum from the kanye album art, and it just keeps building.

its ironic to write a ‘death of supreme’ post, and then tout their new products the next day, but shit like that doesn’t matter when you write what you want, when you want to!!

supreme artist collaborations annihilate every other street lifestyle/culture/cheesy marketing term brand out there. these are skateboard decks … designed by one of the most influential japanese pop artists, ever. smarten up, lames.

if these aren’t already next to kanye’s jetsons prints, they will be soon.

via supreme

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Filed under art, culture, design, fashion, ny, streets

when money wins.

or another proper title would have been the unfortunate retirement of street/skate/lifestyle heavyweight supreme.

here’s 3 key reasons why, in descending order:

3.  they’re exporting their line to other shops — now you can get supreme at huf, commonwealth or your other favorite “street” boutique around the country.

2.  the stock is higher than ever (in both senses) — i was in the la store this weekend and could have bought any piece in the entire fall collection, excluding that tera patrick t-shirt.

1.  here’s the the kicker — and i’d like to use an image:

a web store.


it all boils down to tons of accessibility.  and while part of supreme’s appeal was the philosophy/lifestyle/artistic collaboration behind their products, another important piece of its desirability was the fact that it was hard to come by.  there was that in-the-know’ness that came with only being able to purchase at the physical supreme locations.

no longer.

money is finally > than authenticity and credibility.

times change!!

not hatin’.  just sayin’.

(i heard it first @ guillotine)

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Filed under culture, fashion, money, ny, streets

Kanye West X So_Me


wordpress doesn’t support onsmash videos, but they should.

kanye west gets assistance from parisian artist/illustrator so_me for the good life video (here). HERE’S ANOTHER HIT (barry bonds), and a fresh video.

i thought it was parra, who has nicer type.  my fault.

so_me also did the justice ‘dance’ video:

and it’s STILL too bad this one didn’t get printed:

wilbon JR (birdcall) keep hatin’.

nahright was on it.

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the bay + … nascar?

why is this happening?  nascar has hood appeal?  and its gaining momentum?

I’ve never heard of  this guy (and I could honestly care less about the bay’s ‘hyphy’ movement), but I saw the video on mtv jams.  my favorite channel on television.
ok, commonwealth.  you win.  low key though, i didn’t know skateboard p was an investor.  that answers a couple questions in my head.

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Commonwealth X Nascar

What a strange brand move for the DC/Virgina ‘streetwear’ shop Commonwealth.

I want to know more. How did all this come about? What’s the strategy?

Here’s a snippet from the Commonwealth blog, which alludes to a couple different possibilites:

“… we look foward to exposure of the Commonwealth lifestyle amongst the fans of racing as well as helping grow diversity of its fanbase.”

1. NASCAR knows its audience, and wants a little more, leading edge, cool credibility. (Less likely)

Maybe it was the driver, and the team. Maybe it was the racing association as a whole. Maybe its just experimentation across the board. It’s no secret that NASCAR fans are primarily white, southern/eastern, and fall into a lower income bracket. Either way, sponsorship — albeit just for one race — is probably still expensive. And I can’t imagine the association would offer that up for free. SO, see possibility #2, a more realistic option in my mind.

2. Commonwealth wants to be more than the local sneaker/clothing destination.

Infineon raceway, where the car will be driving, is eerily close to home in Sonoma, CA. Just above the Bay area. Commonwealth locations are on the other side of the country, in DC and Virgina (the race is televised on TNT). That could mean a couple things, but says to me that the motivation is for sheer ‘eyeballs’. It’s like KidRobot’s traffic-centric idea to be housed on the 3rd St. Promenade in Santa Monica. Ask them how that worked out.

BUT, it could also mean Commonwealth is making a play for California. That’s interesting too.

Either way, a decision like that HAD to be highly calculated. I can’t imagine sponsoring a driver/car in a NASCAR race as a new avenue of marketing for ‘streetwear’ shops. I wish I knew the justification for such a choice. That’s wild, but intriguing. From a “brand strategy” perspective.

I don’t have the slightest interest in NASCAR, but I honestly like a couple things that Commonwealth has done.

via Commonwealth C to the JL

and also Jayski’s silly season site; cup news


Filed under business, fashion, planning